Lufthansa has revealed its new, modernized brand image to customers and employees at two major events at the Frankfurt and Munich hubs. The most visible change is the new aircraft livery. The familiar blue-yellow color combination of Lufthansa will be retained – but the use of these primary colors has been redefined. The blue specially developed for Lufthansa is somewhat darker, more elegant and is becoming the leading brand color. Yellow will receive a specific function to serve as a means of orientation and differentiation only and is not present in the aircraft livery anymore.
Following some impressions of the new Lunfthansa Brand Design
Evolution of the Lufthansa Crane
Images&Video (c) Lufthansa 2018