Impressions of the New Lufthansa Brand Design

Lufthansa has revealed its new, modernized brand image to customers and employees at two major events at the Frankfurt and Munich hubs. The most visible change is the new aircraft livery. The familiar blue-yellow color combination of Lufthansa will be retained – but the use of these primary colors has been redefined. The blue specially developed for Lufthansa is somewhat darker, more elegant and is becoming the leading brand color. Yellow will receive a specific function to serve as a means of orientation and differentiation only and is not present in the aircraft livery anymore.

Following some impressions of the new Lunfthansa Brand Design

Evolution of the Lufthansa Crane
Evolution of the Lufthansa Crane

Lufthansa Explanation of Livery Design

Lufthansa-Typography

lufthansa-design-typography

Lufthansa Amenity Kits

Lufthansa Materials

Lufthansa Scarf

Lufthansa-Flight-Attendant

lufthansa-tail-logo

Lufthansa-new-tail-logo

Lufthansa-new-tail-fin

lufthansa-new-livery

Lufthansa-Yellow-Welcome-Panel

Video

Images&Video (c) Lufthansa 2018

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