The latest trend in online videos is the so-called unboxing videos. In these videos people show how they unpack their newest, sexiest gadgets. Smart phones, smart watches, tablets, game consoles, you name it. The whole world watches how someone unpacks his or her latest purchase.
To introduce the newest member of the KLM fleet, DDB & Tribal Amsterdam created the most spectacular unboxing video ever made, for KLM; the unboxing of the new Boeing 787 Dreamliner. Because let’s be honest, there’s no sexier gadget than a new airplane, is there?
In the video the brand new custom-built KLM 787 Dreamliner is unboxed by its actual crew. The two pilots that actually fly the plane reveal the fly deck. And the cabin crew got to be the first to lay their hands and eyes on the new interior. Step-by-step all its amazing new features are revealed. The film was shot at KLM’s home base; Schiphol Airport, just a couple of hours before the Dreamliner’s maiden flight.
The result: The biggest unboxing video you’ve ever seen.
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