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New Face of American Airlines

Posted by Michael January 21st, 2013 / 2 Comments

It’s a new year and a fresh new look for American Airlines as the company unveiled a new logo and exterior for its planes, including the already delivered Flagship Boeing 777-300ER aircraft set to fly on Jan. 31. In addition, American plans to continue taking delivery of new planes this year as part of its historic orders for 550 new aircraft. The unveiling of the new logo and livery is the latest step forward in American’s ongoing journey toward building a more modern travel experience for its customers.

American is preparing to take delivery of hundreds of new, lighter aircraft featuring composite materials that must be painted. Since the polished metal look was no longer an option, the importance of the paint selection became critical to honoring American’s silver bird legacy. Silver mica paint was chosen as a way to maintain the silver heritage which American people and customers are passionate about, yet progress ahead with a clean new look.

“Our new logo and livery are designed to reflect the passion for progress and the soaring spirit, which is uniquely American,” said Virasb Vahidi, American’s Chief Commercial Officer. “Our core colors — red, white and blue have been updated to reflect a more vibrant and welcoming spirit. The new tail, with stripes flying proudly, is a bold reflection of American’s origin and name. And our new flight symbol, an updated eagle, incorporates the many icons that people have come to associate with American, including the ‘A’ and the star.”

American Airlines New Livery

American Airlines Logo

Video

American Airlines New Tail Design

Images (c) American Airlines

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2 Responses to New Face of American Airlines

  1. Like web site

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  2. Wait… American Airlines finally dropped their iconic Helvetica font?? How did I miss this? I can’t believe it. What a coup. Well, that being said (and after some careful consideration), I think I actually like the new logo better. That bright paint job on the tail of the 777 looks rather attractive, too.

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