Japan Airlines (JAL) will carry out a logo change on April 1, 2011 but the recently delivered Boeing 767-300ER already wears the latest crane livery and started serving JAL’s Asian routes today, with flights between Haneda and Beijing.
According to JAL Group, the airline decided on the use of a crane as its emblem to represent the airline’s new beginning and renewed pledge to provide customers with quality services that reflect Japan’s hallmark hospitality from the heart. As an Eco-First company and supporter of the United Nations Decade on Biodiversity, the JAL Group will also use this significant symbol in its environmental messages to convey the importance of protecting the natural beauty of Japan through various environmental activities.
If you ask me, the new logo looks a little bit too old school.
Source: Japan Airlines